2018 Optima


Includes $4,500 CASH DISCOUNT††

*All vehicle and feature images are for illustrative purposes only.

Kia Optima – A Strikingly Modern Midsize Sedan

The Kia Optima’s modern exterior styling identifies it as the most exciting midsize sedan on the road today. Inside, its spacious and well-appointed interior reflects Kia’s dedication to an uncompromising process of refinement. Optima’s dynamic performance is complemented by a wealth of premium features that use advanced technology to monitor your driving environment and connect you to the road. Like all Kia models, Optima comes with an industry-leading, 10-year/100,000-mile warranty program, a testament to its outstanding quality and reliability.

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Key Features

Autonomous Emergency Braking

An available autonomous emergency braking system uses both cameras and radar sensors to monitor the driving environment. If a collision is imminent and the driver does not respond, the system automatically applies the brakes.

A Bird’s Eye View

An available rearview camera and available rear parking sensors keep you aware of what’s behind you. Plus, with the available 360° camera monitoring system, you’ll have a real-time overhead view of the Optima for precision parking.

Made For Audiophiles

10 speakers. 7.1 active channels. 630 watts. The available Harmon Kardon® premium audio system takes your music to another level. The system’s QuantumLogic™ Surround technology creates a multi-dimensional, surround sound experience while Clari-Fi™ rebuilds the audio signals of your MP3s so that you hear the music at its best..

Style reborn

Optima’s emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia’s signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road.

Turns heads

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.


With available dynamic bending LED headlights and sport LED taillights, you’ll be sleek whether you’re coming or going. Plus, they’re brighter than conventional lights, so you’ll see much better as well.


The modern look of the LX and EX models is showcased with the aerodynamic, but elegant front and rear fascia and subtle chrome accents. Step up to the SX and SXL for a sportier, aggressive look with LED fog lights, and a sleek dual exhaust.


A comfortable ride awaits, whether you prefer the 16-inch or available 17-inch alloys. Then again, you may enjoy the sporty look of the available 18-inch machine-finished alloy wheels with red calipers. Hey, we never said the choice would be easy.

Contemporary Design — Superb Craftsmanship

Optima’s cabin sets a high standard for modern automotive interior design, featuring a superior level of craftsmanship and meticulous attention to detail. Overall, the interior is spacious and comfortable. Additional refinements, including soft-touch material, available satin chrome accents,* and sound-insulating acoustic glass,* further contribute to an exceptionally quiet ride in a cabin with refreshingly modern appeal.

Designed With The Driver In Mind

From the overall contour of its dashboard to the layout of its sleek instrument panel, the interior is designed to appeal to the driver’s sense of space. Superb ergonomics and intuitively positioned controls make Optima the definition of a driver’s car. It’s also loaded with features that make daily driving especially convenient.

Available Technology:

○ Harman Kardon® Premium Audio
○ Paddle Shifters
○ Electronic Parking Brake
○ Push-Button Start
○ Smart Key remote
○ Heated Steering Wheel
○ LED Overhead Lights
○ Rapid-Charge USB Charging Ports

Protection For All, All Around

The Optima uses more than 50% Advanced High Strength Steel (AHSS). A ring-shaped section, defining the boot opening behind the rear seats below the shelf, substantially increases body rigidity. And hot-stamping of components in 16 core stress areas boosts the body structure for better driving dynamics and a quieter ride.

5-star Safety

The 2018 Optima embodies Kia’s continued commitment to safety, earning a 5-Star Crash Safety Rating from the National Highway Traffic Safety Administration (NHTSA). It comes standard with advanced passive safety features, like the comprehensive airbags and seat belt systems, built to be your first line of defense in any crash.

The advance airbag system features dual front, front-seat-mounted side, and full-length side curtain airbags. High-tech sensors can detect the level of an impact and presence of a front passenger, helping to control airbag inflation.

Seat Belts
Every seat comes with three-point belts for added security with over-the-lap and shoulder straps. The front seats have height-adjustable seat belt anchors to ensure a proper fit, as well as pretensioners that help restrain passengers in certain collisions.

Securely and conveniently install a child seat with the Lower Anchors and Tethers for Children (LATCH) system. Plus, rear child-safety door locks allow you to turn off the interior door-opening mechanism, preventing passengers from opening the rear doors from the inside.

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Offer(s) available on select new 2018/2019 models through participating dealers to qualified retail customers, on approved credit, who take delivery from July 4 to July 31, 2018. All pricing and payments include delivery and destination fees up to $1,785, $10 OMVIC fee, $29 tire fee, and $100 A/C charge (where applicable). Excludes other taxes, paint charges ($200, where applicable), licensing, PPSA, registration, insurance, variable dealer administration fees, fuel-fill charges up to $100, and down payment (if applicable and unless otherwise specified). Other lease and financing options also available. Dealers may sell or lease for less. Some conditions apply. See dealer for complete details. Vehicles shown may include optional accessories and upgrades available at extra cost. All offers are subject to change without notice. F 0% financing is only available on select new models to qualified customers on approved credit..?Don’t Pay Until October (90-Day Payment Deferral) applies to purchase financing only on approved credit on all new models. No interest will accrue during the first 60 days of the finance contract. After this period, interest starts to accrue and the purchaser will repay the principal and interest monthly over the term of the contract. Offer valid from July 4 to 31, 2018. ? ?Up to $2,000 Summer Bonus amount is offered on select new models and is deducted from the negotiated finance price before taxes. Offer available from July 4 to 31, 2018 only while quantities last. Amounts vary by trim and model. Offer may be combined with other offers. Certain conditions apply. See your dealer for complete details. F Representative Financing Example: Finance a new 2018 Forte LX MT (F0541J)/ 2018 Sportage LX FWD (SP751J)/ 2019 Sedona L (SD751K)/ 2018 Sorento LX V6 (SR75EJ) with a selling price of $14,669/$25,519/ $29,419/ $34,519 at 0.99%/1.99%/1.99%/0% for 84/84/84/60 months for a total of 364/364/364/260 weekly payments of $39/$68/$80/$133 with $799//$2,295/$2,075/$0 down payment. Payment amount includes $2,500/$0 /$1,500/$1,000/$2,000 Summer Bonus. Cost of borrowing is $484/$559/$1,651/$1,943/$0 for a total obligation of $14,669/$25,519/$29,419/$34,519 .*0% leasing offer is only available on select new models to qualified customers on approved credit. Representative Leasing Example: Lease offer available on approved credit (OAC), on new 2018 RIO 5 LX MT(RO551J)/2019 Sorento LX FWD(SR75AK) with a selling price of $16,619/$29,919 is based on a total number of 208/208 weekly payments of $48/$84 for 48/48 months at 2.99%/2.99% with $0 security deposit, 1,995/$1,995 down payment and first payment due at lease inception. Offer includes $0/$0 Bonus. Total lease obligation is $10,039/$17,507 with the option to purchase at the end of the term for $5,803/$12,848. Lease has 16,000 km/yr allowance (other packages available and $0.12/km for excess kilometres). †Cash Purchase Price for the new 2018 Optima LX AT [OP741J]/ is $21,319 and includes $4,500 cash discount. Cash discount varies by model and trim and are deducted from the negotiated selling price before taxes. Dealers are free to set individual prices. Some conditions apply. See Dealer for details. Offer ends July 31ST, 2018. ‡Model shown Manufacturer Suggested Retail Price for 2018 Forte SX AT (FO747J)/2018 Sorento SXL (SR75KJ)/2018 Sportage SX Turbo AWD (SP757J)/ 2018 Optima SXL (OP747J)/ 2018 Rio 5 EX Tech Navi (RO756J)/2019 Sedona international model is $27,295/$47,495/$39,595/ $38,745/$23,745/International Model Shown. None of the features we describe are intended to replace the driver’s responsibility to exercise due care while driving and are not a substitute for safe driving practices. Some features may have technological limitations. For additional information regarding the various features, including their limitations and restrictions, please refer to your vehicle’s Owner’s Manual. The 2018 Sportage/2018 Sorento was awarded the 2018 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS) for model year 2018. U.S. models tested. Visit www.iihs.org for full details. The 2018 Forte was awarded the 2018 Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS) for model year 2018. U.S. models tested. Visit www.iihs.org for full details. Kia is a trademark of Kia Motors Corporation